ads and marketing

Thumbing through the web, this blog comment caught my attention
The blog “YouTube hailed as advertising medium of the future” by Jane Hoskyn, vnunet.com 26 Jun 2006

The key points of the article says:

“YouTube is the advertising model of the future, according to one of the world's biggest ad agencies…..The viral, interactive and community-led nature of the free video-sharing site make it the ideal platform for ads and marketing….YouTube has a greater reach among some US audiences than music broadcaster MTV….. advertisers should use, and learn from, sites like YouTube…..Once consumers have interacted with brands, they will not go back to being shouted at by marketers…Consumers should be allowed to create their own commercials…..even if they are negative.”

umm..... I thinks another sign of change